Reasonable sound communication requires knowledge and skills in the fields of sound, music and communication. The creation and selection of audio content aims at conveying information, communicating certain values and generating appropriate ambiances. Thus, it is essential to understand the interactions of sound elements, music and communication systems in different conditions.

This expertise becomes more and more important in domains like: audio branding, industrial sound design, product sound design, multi-sensory branding, auditory user interfaces aui, functional sounds, music therapy.